Descriptive Names Make Healthy Sales
When “Vegetable Soup” suddenly turned into a “Rich Vegetable Medley Soup,” sales increased 28% and ratings of the soup, the lunchroom, and the chef increased.
Comments
When “Vegetable Soup” suddenly turned into a “Rich Vegetable Medley Soup,” sales increased 28% and ratings of the soup, the lunchroom, and the chef increased.